To naturopathic doctors and specialists, understanding the benefits of alternative medicine comes second nature. However, as I’m sure you’ve seen to be true, a limiting factor of growing your practice is often the doubt in people’s minds of the effectiveness of natural medicine, or an unawareness of its existence!

So what are the key messages that should be communicated to potential patients, both in person and through social media and digital marketing? Below is some guidance based on what people need to hear, in order to make the jump.

Keep in mind, sharing details on the services you offer may fall on deaf ears, if people don’t understand the benefits of natural medicine to begin with.

So let’s get started.

Define alternative medicine and give examples of popular treatments when presenting options to patients.

Here is what you may want to explain:

Patients need to understand what alternative medicine is…an umbrella term for medical techniques which are used in place of or alongside conventional medicine. Common treatments may include herbs, massage, aromatherapy, reflexology, Tai Chi, yoga or Ayurveda. Popular in many countries, these methods often focus on prevention and health maintenance through attention to lifestyle factors such as nutrition and physical activity. Alternative medicine has a long tradition in many cultures around the world and continues to be used to treat both mental and physical conditions ranging from insomnia to asthma.

Discuss how alternative medicine can be used to complement traditional medicine

Here are some ways you may want to compare traditional vs. alternative medicine:

Alternative medicine may be a great complement to traditional medicine in many ways. It can not only provide alternative treatments, but also sometimes give patients more understanding of the cause of their condition. For instance, certain holistic practices such as meditation or yoga could improve a patient’s overall mental well-being and help manage any underlying stress – something which may be difficult for biomedical treatment alone to address. Taking a holistic approach to health and wellness could also strengthen one's immune system and reduce the potential for illness or disease in the long term. Additionally, incorporating alternative medicines into a health regimen might make it easier for individuals to regularly take their prescriptions and follow other medical advice since it can engender better self-awareness and understanding of the factors affecting their health. Ultimately, pairing traditional medicine with alternative treatments may be an effective way to ensure comprehensive physical and mental wellbeing.

Share statistics about the effectiveness of alternative medicine

There are a lot of stats…but here is one to get started.

The use of alternative medicine has been steadily increasing over the years, and for good reason. Studies have shown that many practices like acupuncture, homeopathy, chiropractic and nutrition can be beneficial for a variety of illnesses. In fact, surveys report that nearly 40% of adults in the United States alone have used some form of alternative therapy in their life. Additionally, nearly 72% of those who have tried an alternative therapy reported that it was helpful in relieving their symptoms. These numbers are encouraging when it comes to natural therapies and represent a growing interest in these treatments.

Offer tips on how patients can find reputable practitioners of alternative medicine

Guide them to your clinic…

For individuals looking to incorporate alternative medicine into their healthcare routine, it is imperative to research the best health practitioners and make sure they have the necessary qualifications. Often patients make the decisions by word of mouth referrals. Online reviews are also used often to get an idea of what other patients think of the practitioner's services. Having sufficient knowledge about the doctor a patient chooses can go a long way towards ensuring that their experience with alternative medicine will be a positive one. Therefore it’s important to have a powerful online presence.

Encourage readers to try alternative therapies for themselves

Give them guidance on what they can do at home…and let them get a taste of what you can offer.

Alternative therapies such as aromatherapy, massage therapy, acupuncture and yoga offer a holistic approach to treating ailments that can often provide relief from pain, stress, anxiety and more. Furthermore, these therapies do not come with any of the side effects that some traditional medications may have. Many people are hesitant to try these holistic approaches for themselves; however, it is important to realize that these types of healing techniques should be seen as complimentary treatments along with conventional medical advice and not an exclusive form of treatment or cure. Taking the time to educate patients what options are available is extremely important.

Summarize the benefits of alternative medicine and why it is gaining popularity

Feel free to copy and paste:

Alternative medicine has become increasingly popular as an alternative to traditional medicine in recent years. It is non-invasive, natural, and generally safer than traditional treatments. Alternative medicine also offers treatments that may not be available through standard practices such as acupuncture or herbal remedies. Additionally, many people appreciate the fact that it can be tailored to individual needs instead of one size fits all approach of traditional medicine. These factors help to explain some of the benefits it offers over conventional medicine and why it is seeing a surge in popularity among those who want to take back control of their health.

GRO's platform makes it easy for practitioners to connect with patients and grow their practice., and communicate these messages with consistency and automation.

Book a demo today to see how we can help you expand your reach and continue providing high-quality care. Visit www.cimagrowth.com!