8 Ways to Attract and Acquire New Patients That You NEED to Use

Unlock the Secrets to a Thriving Practice with Our Free Guide: Discover 8 Proven Strategies to Attract and Acquire New Patients Today!

8 Ways to Attract and Acquire New Patients That You NEED to Use

Unlock the Secrets to a Thriving Practice with Our Free Guide: Discover 8 Proven Strategies to Attract and Acquire New Patients Today!

Master Local SEO and Capitalize on "Near Me" Searches

There has been an unprecedented 500% rise in Google searches with the phrase "near me" in recent years. This trend denotes the increasing reliance of consumers on their smartphones and Google to navigate them towards the required healthcare services. The key to unlock patient growth is by prominently featuring in local search engine results, which majorly influences a potential patient's journey towards your practice. Our guide navigates you through the intricacies of local SEO, providing you with the expertise to ensure your healthcare practice is just a search away for potential patients.

Leverage Paid Google Ads and Social Media Platforms to Boost Patient Engagement

Paid Google Ads and social media platforms offer tremendous potential to amplify your reach and attract new patients. However, before initiating ads, it's essential to outline your overall objectives, define your service and message, perform keyword research, and allocate a customized budget for your ad. This preparation greatly enhances the probability of potential patients discovering you online and subsequently scheduling appointments. Moreover, social media provides an exceptional platform to exhibit your proficiency and establish your practice as an authoritative source of current health information. Improving your presence on these platforms will significantly increase the effectiveness of your ad spend, as detailed in our comprehensive guide.

Harness the Power of Digital Marketing for Patient Acquisition

In the contemporary digital world, conventional marketing efforts might fall short in achieving business goals and promoting patient growth. It's pivotal for healthcare practices of all sizes to swiftly adapt to shifting landscapes, largely influenced by patient interactions and feedback. An astonishing 96% of consumers affirm that customer service sways their brand loyalty. Our guide, "8 Ways to Attract and Acquire New Patients," elucidates the necessity of a robust digital presence and unravels effective strategies to augment your practice's digital marketing, helping you to attract new patients.

Master Local SEO and Capitalize on "Near Me" Searches

There has been an unprecedented 500% rise in Google searches with the phrase "near me" in recent years. This trend denotes the increasing reliance of consumers on their smartphones and Google to navigate them towards the required healthcare services. The key to unlock patient growth is by prominently featuring in local search engine results, which majorly influences a potential patient's journey towards your practice. Our guide navigates you through the intricacies of local SEO, providing you with the expertise to ensure your healthcare practice is just a search away for potential patients.

Leverage Paid Google Ads and Social Media Platforms to Boost Patient Engagement

Paid Google Ads and social media platforms offer tremendous potential to amplify your reach and attract new patients. However, before initiating ads, it's essential to outline your overall objectives, define your service and message, perform keyword research, and allocate a customized budget for your ad. This preparation greatly enhances the probability of potential patients discovering you online and subsequently scheduling appointments. Moreover, social media provides an exceptional platform to exhibit your proficiency and establish your practice as an authoritative source of current health information. Improving your presence on these platforms will significantly increase the effectiveness of your ad spend, as detailed in our comprehensive guide.

Harness the Power of Digital Marketing for Patient Acquisition

In the contemporary digital world, conventional marketing efforts might fall short in achieving business goals and promoting patient growth. It's pivotal for healthcare practices of all sizes to swiftly adapt to shifting landscapes, largely influenced by patient interactions and feedback. An astonishing 96% of consumers affirm that customer service sways their brand loyalty. Our guide, "8 Ways to Attract and Acquire New Patients," elucidates the necessity of a robust digital presence and unravels effective strategies to augment your practice's digital marketing, helping you to attract new patients.

What Do Some Of Our Happy Cima Growth Solutions Users Say?

Brandon and his team at Cima Growth Solutions have gone above and beyond to make our business grow exponentially in such a short amount of time. Their ability to provide personal and continuous support has been life changing for our company. Their expertise in the clinical and Healthcare arena has allowed us to target our audience in a very strategic and effective manner. Brandon can quite possibly be the smartest person we have ever worked with. He works tirelessly to make sure we are seeing results and most importantly Brandon is genuinely in this line of work to save lives in the clinical setting and he uses his genius expertise in marketing to accomplish this. It is an honor and our greatest pleasure to work with Brandon at Cima Growth Solutions.


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Suzie Robertson

Chambers Clinic

This growth platform for clinics incredible. The platform is easy to use and has a wealth of resources and tools that have helped us exponentially. The marketing automation features are especially helpful, and the analytics dashboard provides valuable insights into what's working and what's not. The Cima team is also top-notch. The team behind the platform is incredibly responsive and always willing to go the extra mile. If you're looking to take your clinic to the next level, this is the platform for you. Highly recommend!


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Shalistar Young

American Embryo Adoption Agency

Brandon is absolutely one of a kind and a major game changer for our practice. His expertise in our field is remarkable and he’s always very delightful and engaging with us all. I highly recommend you use his services to support your own professional growth!



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Jayme Bess

Center for Reproduction and Gynecology

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What I Learned About Listening to Customer Needs

October 27, 20233 min read

Listening to customer needs, and potential customer needs is the single most important thing you can do in your business…no matter what your business type is.

I’ve found that over my career, in every venture I’ve participated in, that this always rings true. I didn’t always just “know” this intuitively though. I remember back when I started my rock climbing guide service, that I designed all of these amazing trips based upon what I, as a climber, thought would be amazing. Sure, some people signed up for it…but what I realized is that I was missing the point. People who were really interested in the trips I was putting together would be experienced climbers…and they wouldn’t hire a guide to do it! It was then I realized that I need to figure out what exactly people wanted. I realized then that the biggest market for me was people who climbed at climbing gyms, who wanted to go outside but had no idea where to start. When I started listening, then my business grew rapidly.

MANY years later, the same thing rings true. If you don’t know this, Cima started out as an agency providing SEO, Social Media, and Ads services. While we grew a client base, it was only through listening to what clinics really needed that caused us to turn the company in to a SaaS company and provide automation and tools that would help the clinics save time and money while growing their business.

Listening to customers is the only way to truly know what will grow your business.

So how does that apply in the clinic setting? In my experience, having worked in the healthcare space for almost 2 decades, and working with clinics all over the world, the clinics who are most successful and grow rapidly at scale, are the ones who listen to what their patients want and then develop services around those patients’ needs, as opposed to building what they think would be amazing and then trying to find people who would be interested.

What can happen when you don’t listen to customers? You can easily lose trust…but most importantly your acquisition of new patients and your retention of existing patients will tank.

What does customer listening actually look like though? How do you do it? Surely, you can’t talk to each patient on the phone, especially with 1,000s of patients and potential leads. What I have found to be the best way to do this is to establish a cadence of seeking feedback regularly, and applying it.

For existing patients, you could try:

  1. Establishing regular check ins via email or text, testing out what people think about new services you are thinking about providing, and then asking them what they would like to see differently

  2. Provide incentive for reviews, so that you can guage what patients are thinking

  3. Build an “upsell” process in to your clinic, offering new services upon checkout to see if patients are interested in additional and more advanced treatments. You’ll know what patients want if they are interested in those services.

  4. Go to where your patients are and talk to them. Are there events or associations that your patients belong to? Are there ways to get involved in the community so you can get to know your patient base?

For non-patients/leads, you could try:

  1. Establish a powerful social media presence. This could be a post in and of itself, but one of the best ways to see if you are in line with what your patients want is to post tons of content, and see what type of content and what topics engage the most people. You’ll know what people want

  2. Host monthly webinars, advertise it, and talk with people after the webinars via a chat room or engaging them with Q&A sessions. You can talk directly with new and potential leads

The possibilities are endless for what you can do…however what is most important is that you stop offering services just because you think they are powerful, and start building services based upon what your leads and customers actually want!

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