The Peak: Healthcare Marketing Blog

How to Attract More Patients to Your Clinic Than Your Competitor’s

Markeing
October 19, 20223 min read

As a doctor, you know that the key to a successful clinic is attracting new patients. But with so many clinics out there vying for attention, how can you make sure that yours stands out from the rest?

The answer is digital marketing and automation. By using these tools, you can reach out to potential patients directly and make it easier for them to find your clinic when they need medical care. Here's how you can use digital marketing and automation to attract more patients to your clinic.

1. Use targeted advertising to reach potential patients who live near your clinic.

With targeted advertising, you can use online platforms like Google and Facebook to display ads for your clinic only to people who live in your area. This ensures that your advertising budget is being spent on reaching people who are actually likely to become patients at your clinic.

Not only is this an effective method from an ROI perspective, but it also allows you to focus retargeting ads on those same patients. What is retargeting? It is the method of showing different ads to people who are second time viewers of your ads, so that you can start the patient nurturing process using ads.

2. Use SEO keywords on your website and social media profiles so that potential patients can easily find you online.

When potential patients search for a clinic online, you want yours to come up as one of the top results. To do this, you need to make sure that your website and social media profiles are optimized with relevant keywords. This will help search engines like Google understand what your clinic is all about and surface your content when people are searching for related terms.

It’s also important to use Google My Business and keep it up to date with business updates, promotions, reviews and more. This will also drive more patients to your site and help boost your SEO.

3. Use an automated appointment scheduling system so that potential patients can easily book an appointment with you.

An automated appointment scheduling system makes it easy for potential patients to book an appointment with you without having to pick up the phone or send an email. This can help increase the likelihood that they'll actually follow through with making an appointment, since it's one less barrier they have to overcome.

There are multiple services out there that can do this. It is a huge time saver and makes the patient booking experience frictionless.

4. Use automated email and text message reminders to reduce no-shows for appointments.

No-shows are a common problem in the medical world, but they don't have to be. With automated email and text message reminders, you can remind patients of their upcoming appointments and reduce the number of times they forget or cancel last minute.

There of course are limitless ways that you can use automations and technology to attract more patients, but these are a few of the biggest and most successful methods.

It’s all about making the patients experience of finding you and booking time with you frictionless and easy from start to finish. Think about your own experience in finding a product online or at a store. You will be more likely to buy if it is a quick process and doesn’t require phone calls and waiting for someone to contact you.

Digital marketing and automation are powerful tools that every doctor should be using to attract more patients to their clinic. By using targeted advertising, SEO keywords, an automated appointment scheduling system, and automated reminders, you can make it easier for potential patients to find and book appointments with your clinic—and ultimately increase your patient base.

Cima’s GRO Platform combines all of these tools in to one powerful system and we would love to demonstrate it to you today, and give you a free trial! Check it out today by clicking here!

Digital marketingautomationmarketinghealthcarehealthcare marketingemail marketingseogoogle adsfacebook adshelp with marketing

Brandon Hensinger

Brandon

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